The Team

Nick
Fletcher

Director of Experience

Nick has always been passionate about (read: slightly obsessed with) “what’s next?” Whether talking politics, psychology, or tech, Nick likes asking big questions about how we can impact the way we experience the world and make a better future.

As a very serious person, Nick doesn’t believe in snarky lines at the end of his bio.

Kyle
Bjordahl

Director of Technology

As Lucid’s “Tinkerer in Chief”, Kyle is responsible for weaving together the often disparate threads of technology in our most complex projects. Whether the task involves a 3D rendering pipeline or designing a real-time web application, he brings a unique blend of code and creativity to Lucid’s skillset.

When not working, he enjoys paragliding, skiing, and fine cocktails.

Gregory
Purnell

Creative Director

Greg is an artist, technologist, and creator with a passion for crafting interactive art through live performance design. Using his background as a live entertainment designer, motion graphics artist, and programmer, Greg tackles every challenge through creative problem solving to push the limits of what’s possible.

Benjamin
Ryle

Director of Control

Ben believes in doing the hard thing once. He’s built his career on convincing computers to do all of his work for him so that he can chase down the next shiny thing to play with, or sneak off to the motorcycle track. When taking a break, or waiting on renders, Ben can be found building yet another LEGO set.

Dustin
Engelskind

Technical Artist

Dustin makes an art of blending technology and creativity. Growing from a background in photography and dramatic lighting composition, his fervor for learning has fueled his rapid progression as a lighting and video programmer, while staying connected to his artistic roots as a painter and 3D artist.

On the rare day that Dustin isn’t busy at work, he can be found spinning fire, contact juggling, and occasionally performing with a tesla coil.

Jonathan
Tom

Manager of Operations

An expert in the art of making things happen, JT is the guy who makes sure the i’s are dotted and the t’s are crossed when it comes to keeping the Lucid machine running at peak efficiency; he is our operations wizard who translates the day-to-day details into the big picture.

A self-proclaimed geek, JT’s pastimes include being a photographer, chef, guitarist, dungeons and dragons fan, video gamer, coffee lover, and chip aficionado.

Gary
Whaley

Administrator

A former Entertainment Publicist, Private Investigator, and Business Manager, Gary’s experience across a variety of domains gives him the insight and tact required to keep the team’s plates spinning. Whether he’s booking travel or handling invoices, his comedy and good nature keeps everyone from getting stressed.

HISTORY

Nick and Kyle first hatched the concept of Lucid in mid 2013, based on a growing gap between the creative and technical teams of major productions. With the increasing complexity of media production, especially when it came to 3D workflows and media servers, there was a severe knowledge gap between content creators and equipment vendors.

We have successfully bridged this gap thanks to a fundamental understanding of both sides of the equation; by bringing our unique approach and formidable skill set to consult, support, and create for some of the world’s top musical talent and largest companies, we have developed our reputation as creators, screens producers, and forward-thinking technologists.

Along the way, we noticed a surprising pattern: no matter who we work with, and no matter what the project, the artistic vision is rarely carried through to reality. By becoming tireless advocates of the creative heart of the project, we are able to offer technical design insights that ride the fine line between artistic idealism and production reality.

Now, given the veritable onslaught of new technologies in the experiential space, we have set out to ask (and hopefully answer) the big questions about the future of the entertainment experience: How will new technologies change the way we interact and communicate? How can we tell compelling stories that distill complex subjects down to their fundamentals, yet deliver that message in a consumable way? What does “live” even mean in a world that is increasingly “on-demand”?